What Is Sales enablement tools software?
Sales enablement software provides a repository for marketing collateral and sales playbooks to supply sales representatives with content that is productive, useful, and opportune during all aspects of the selling cycle. Sales enablement tools ensure that any sales representative can find the proper content, submit it to prospects, and track prospect engagement within that piece of content. Many sales enablement solutions offer the ability to build the content within the product, and some companies may use the content to coach, train, or onboard new sales hires. However, these products are primarily focused on acting as a hub for marketing content that is ready to be used by the sales team.