Based on the different aspects involved in marketing, marketing software solutions are divided into 6 major categories. Let us have a detailed look at each section.
Marketing Automation Software: Almost every organization has an online presence nowadays. Creating landing pages and managing the daily content on your online marketing platforms are tedious and no easy tasks. Marketing automation software helps set up your marketing campaigns, map your inbound marketing strategies, and drive traffic to your marketing platforms automatically. This way, you can connect with customers and maintain a personal touch throughout their buying journey.
In addition to this, these solutions make it far simpler to get tedious work done. For example, it is very tedious to copy-paste an email message to every customer. The bigger your list, the more time-consuming and tedious the task is. With marketing automation software, you can easily mail all your customers within seconds using features such as autoresponders and broadcast emails. Apart from automating your email marketing, these solutions are also used to manage your blogs and track your keywords.
Marketing Analytics Software: Marketing analytics software works together with data collection tools and converts your data into a detailed report. Basically, the software makes all the metrics that you have collected about your company much more understandable. The software also helps to measure each step of your marketing journey to guarantee that you are not neglecting anything. Marketing analytics software will offer usable data on the effects of different marketing strategies on your overall goal. You can improve those strategies that are performing poorly and simultaneously focus on the best performing strategies.
In this way, you will have a much better understanding of what’s working and what’s not. You’ll find much of this information both insightful and surprising. And based on this information, you can modify your marketing strategies.
Website Optimization Software: As per recent study, only almost 20% of websites have optimal conversion rates. This is majorly due to different problems on their landing pages. Website optimization software helps you optimize your pages and understand where the issue lies. It will test different components you have used on your website and evaluate their efficiency at converting customers. This, in return, will help you in reaching to more potential users.
Social Media Marketing Software: Social media marketing is very efficient for promoting your online engagement and showcasing your brand’s personality. Social media marketing software will assist in scheduling, network management, and performance measurement of your social media marketing strategies. These solutions will make your social media marketing much more effective and efficient. Rather than spending hours on social media, you can post more efficiently, thereby saving time that can be otherwise used to focus on other business aspects.
Moreover, social media marketing software also tracks and reports how your fans, friends, or followers respond to your post. With this software, you will be capable of scheduling posts beforehand, attracting new people to your business, developing an attractive online personality, and reinforcing your existing relationships. This software makes it much simpler to get overall control over almost every aspect of your social media marketing efforts.
Marketing Asset Management Software: This software is suitable for businesses that require to manage their marketing materials across a large organization with many locations. It is well suited for a business with employees in numerous locations or a larger franchise business.
Customer Relationship Management (CRM) Software: Every form of communication with your customer increases your odds of closing a sale. But tracking of a customer’s journey to follow him/her up might be difficult. Customer relationship management software is developed to gather, store, and retrieve your customers’ data easily. It will assist you monitor buying decision of your customer and allow you to customize your communication.
Even though CRM software is a different kind of software itself, it is very essential when it comes to marketing. The better your relationship with your customers, the more likely they are to try out one of your products, place a new order, or suggest your business to friends and family. CRM software provides tools to assist you better track and measure your interactions with customers, manage your relationship with your customers, and evaluate how they responded to your marketing campaigns.