What is Retail analytics software?
Retail analytics software provides retailers with an in-depth look into all aspects of their business. Retailers can use insights from business data to see which parts of their business are succeeding and which are failing, and how to make improvements. Managers and owners can feed data from other software tools into a retail analytics solution to see how the business is performing, often in real time. Using these insights, retailers can determine which items are selling well, when items sell most, and which demographics purchase which items. Retail analytics software may integrate with retail POS software, retail management systems, and retail operations software.