What is Survey software?
Survey software allows users to easily create online surveys, quizzes, polls, and other web forms. These are then distributed to a company's customers or user base to conduct market research or solicit feedback and opinions. Survey software products provide companies or individuals with insight into what participants think of events, projects, customer service, or another aspect of their business. These solutions are third-party add-ons that work to amplify the efforts of the marketing and customer success departments to understand how their customers work and what they want. Surveys are most often delivered via email blasts or as pop-ups on a company's site.