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MRM Software

Find the best MRM Software for your business. Compare top ERP, CRM, POS Software systems with customer reviews, pricing and get a free demo.

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What Is Marketing Resource Management (MRM) Software?

​In a nutshell, MRM software helps users manage the back-end process of marketing. It allows companies to more efficiently plan, manage and execute on marketing programs and campaigns. It also helps companies make sure they maintain a consistent brand image across marketing and communication channels. An MRM system typically includes capabilities for planning, budgeting and tracking marketing activities, as well as tools for managing digital brand assets, workflows and approval processes.

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