What is Email tracking software?
Email tracking software allows users to track emails and collect analytics such as email open rates, the volume of clicks on links in emails, and the number of downloads of email attachments. Email tracking solutions utilize certain features, such as web beacons or read-receipts, to enable users to monitor the email delivery to their intended recipients. Organizations frequently use email tracking software within their sales and marketing departments to identify optimal engagement points and improve communications with prospective customers. Email tracking products and the analytics they provide are used to evaluate and improve sales and marketing messaging to maximize the potential for prospect engagement.