Ridgewood Corporate Square,
11900 N.E. 1st Street, Suite 300, Building G,
Bellevue, Washington 98005, United States of America.
Tel: +1 (425) 523-9362
Fax: +1 (302) 351-8845
What Is Marketing Resource Management (MRM) Software?
In a nutshell, MRM software helps users manage the back-end process of marketing. It allows companies to more efficiently plan, manage and execute on marketing programs and campaigns. It also helps companies make sure they maintain a consistent brand image across marketing and communication channels. An MRM system typically includes capabilities for planning, budgeting and tracking marketing activities, as well as tools for managing digital brand assets, workflows and approval processes.
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