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Launchpad Software

Name: Launchpad Software
Rating: 4.5 (2 reviews)

By v12group inc

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Highlights : About Launchpad Software

Email marketing software

Post messages on social media websites

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Mobile optimization

About Launchpad Software

Over the past decade, V12 Group has been providing marketers with data and technology solutions to increase their customer base. In 2013, they introduced Launchpad, their web-based marketing automation platform. Launchpad helps direct marketers focus their outreach using acquisition data. Users can select their targeted audience based on demographics, lifestyle, and behaviors and then reach them through multiple media channels. Launchpad is unique in itself because it can offer customer acquisition and CRM capabilities. It streamlines the marketing process, so users are able to execute campaigns across different channels, all while having a complete visibility over their customer messaging and interactions. Launchpad reaches prospects via direct mail, email, online, social, and mobile. All marketing efforts are centralized to a single platform. By relying on their experience in data marketing, V12 Group was able to design Launchpad’s features so that they utilize the most relevant information about an audience. Their data analytics package is extremely helpful in finding hidden patterns, identifying segments, and determining the best mix of appealing products. Their Report Center gives users access to powerful reporting tools that work in real-time and Data Visualization dashboards paint a clear picture of what’s working. This piece integrated with Microsoft BI solutions. Since it’s web-based, Launchpad is scalable and quick to be up and running. Their on-boarding process is simple and the solution is user-friendly. Launchpad is hosted on a private cloud and is powered by the V12 Group data warehouse, so users can trust that their information is secure.

Specifications

Business Size

Startup

Deployments

Premise

Language Support

English

Platforms

Product Details

Features

Email marketing software

Post messages on social media websites

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Mobile optimization

Email deliverability

List management

Data quality management

Social sharing and campaigns

Social profile integration

Dashboards

Standard reports

Custom reports

Open API

Advertising management

Marketing management

Benefits

Launchpad helps the marketing user in managing, consolidating and storing all customer lists for marketing campaigns in an effective and organized manner.

The application offers a customer management module which works across different modules for delivering a better customer experience.

The solution allows targeted campaigns for specific customers. Online display advertising campaigns can be launched, coordinated and measured easily.

Send product information, reminders, gift certificates, voucher coupons and new offers to both current and prospective customers with Launchpad.

The application allows marketers to post messages and attach photos on social media websites for a targeted audience.

Users can enhance their customer files with behavioral, lifestyle, geographic and demographic attributes.

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