Gigya Software

About Gigya Software

Gigya is a social customer relationship management (CRM) system that leverages social media for personalizing customer experience and running customized marketing campaigns. The solution identifies customers by allowing them to login through their social media credentials. Gigya extracts information about customers from social media networks and activities across multiple devices, which is then stored in a cloud-based database. This information can be used to study customer behavior and deliver offerings tailored to their interests. A gamification system incentivizes customers through promotional offers for performing desired actions on the website. The system also provides details about customers' demographics, social actions and revenue activities, and facilitates reward programs for top influencers. Gigya's analytics module also provides reports for measuring on-site activity. The platform can be integrated with other marketing platforms, such as Marketo, ExactTarget, MailChimp, Drupal and Wordpress.