How to Take your Business Online During this Health Crisis
Published: 5/13/2020 10:31:34 AM
It has been almost a couple of months since the Covid-19 pandemic made our businesses to suffer. A lot has changed during this time. Even though the health crisis has hampered the SMEs and huge companies equally, several new opportunities have emerged, too. If you are thinking to get online or make your online presence strong, there are some software and services that can help you out. Read below to know more.
Online Store Builders
The best way to get your business online is opening an online store. But, why do you need to open an online store? Well, as per Technomic, 32% of consumers prefer to stay at home due to the current health crisis and 52% do not want to mix with crowds. This is, in fact, the best time to get your business online. In order to start your online website, you need a domain name, which is easily available nowadays. The tricky part is creating the website after registering for a domain name. This is where ecommerce software solutions such as Futurism Dimensions and Magento come into play. These software solutions help you to build an eye-catching and thriving online store in few hours. They are flexible and can be adapted by large corporations and SMEs, too.
As per a recent study, 75% of website credibility comes from a good and simple design. The more interactive, easy, and simple to navigate your website is, the more traffic you get. Do you want to revamp your website? This is the right time to do so. If you are short of skilled resources, you can always go for affordable website designing package services offered by different vendors and companies. This helps in making your online website stylish, appealing, responsive. These packages may also help to improve your brand visibility by offering custom design and mobile responsiveness for smartphones and tablets.
Once you are done with designing, the next major point to focus on is marketing. People should be aware of your online presence. And this can be done with the help of digital marketing. Using quality SEO strategies is the key to make your online presence strong and increase your website traffic. As per research by HubSpot, SEO leads have a 14.6% close rate, which can be used to increase your company revenue. However, if you are falling short of skilled resources for digital marketing, it is recommended to opt for different COVID-specific digital marketing package services offered by a number of companies and vendors. This, in return, helps in marketing your product and brand via emails, search engines, social media, and different websites to connect with the target audience.
Remote working plays an important role during this health crisis since it helps in running your business online from home. According to various reports, 70% and 90% of the companies in the business process outsourcing (BPO) and IT sector, respectively, have opted for remote working. WFH does not need huge investment. A simple software is sufficient for companies to offer “work from home” to employees and keeping their business running smoothly. Different software solutions such as WorkAnyWhere can be used to achieve remote working and keep your online business running in this tough time.
Security is of the utmost importance when it comes to running your business online. While working online or from home, it is necessary to secure your devices from intruders and bad actors. Hence, different security solutions such as IBM MaaS360 must be set up in place, thereby allowing the management and security of all devices and data of the organizations.
Tying all the loose ends together, the Covid-19 crisis made a number of companies and organizations to go online, ensuring that productivity continues during this enforced period of change. And the abovementioned software and services will definitely facilitate your online journey and reinforce your online presence.