How Businesses Can Successfully Recover from COVID-19
Published: 7/16/2020 8:12:09 AM
As recovery from the coronavirus pandemic continues, small and mid-sized businesses are struggling to adapt to the new normal. This is because customer priorities have shifted and marketing strategies need to reflect that change in order for businesses to recover from the pandemic. Getting a competitive edge in the post-COVID-19 era will need adjusting your marketing plan as you reopen your business.
A successful recovery from the months-long lockdown will mean using data-driven targeting to offer relevant content to generate powerful connections with your potential users. This can be done using different digital marketing strategies, thereby making your online presence sufficiently strong. This post leads you through strategies that can help you recover your business in the post-COVID-19 world.
Invest Innovatively in SEO for Your Business
SEO is a great way to help your business recover from the pandemic. It will help your website rank higher in search results by driving more traffic and possibly more business. It will also allow your brand to show up in the search results when potential users are searching online. Different website & SEO strategies and digital marketing packages are some of the powerful ways to generate traffic, which is more likely to convert at a higher rate as compared to ad-generated traffic.
As marketing budgets are being slashed as a cost-cutting measure during this health crisis. Hence, you need to adjust and modify your SEO strategy to make sure your brand will be found on search engines. An integrated strategy will generate leads, attract new customers, and help increase traffic. Another effective way can be reviewing the keywords that you want your brand to be searched for and create or update content on your site. In addition to this, also ensure that the internal links on your website are not broken and check if there are not any error codes.
Simply put, use SEO to make sure your brand is found. However, do not forget that SEO is never stable but continuously evolving.
Be Heartfelt in Content Marketing
Content marketing can be boosted by generating and distributing quality and consistent content to your target audience. This indirectly leads to content conversion and will help customers feel more connected to your business. As you get ready to recover from COVID-19 and start your business again, you need to consistently build brand loyalty by fine-tuning your brand voice so that it reflects what your customers need. Be genuine, heartfelt, and relevant during content marketing and think like your customers. Let people know that you care for them as well as for your employees. This can be achieved by posting blogs and articles about how your organization is concerned for its staff as well as customers and is going an extra mile for their safety.
Customers are always online doing research and looking for relevant content, even though traffic or sales to your physical location may be down. Use owned media, such as your organization’s blog, website, e-newsletter, or social media channels, to improve brand awareness. These channels are a great place to build your company’s image and are more valuable than ever as you have control over them. With conferences and events canceled owing to social distancing, thoughtful use of content marketing will be the best solution to get connected with your customers as you get back to business.
As businesses start again, social media platforms are one of the best ways where audiences communicate and get updates about reopening of your brand. Via social media marketing, you can continue to communicate with your target users, thereby being at vanguard position to build your following across different websites and platforms they use.
Social media marketing is essential and important nowadays since people are spending more time in front of a screen. Posting about changes in business hours, new service offerings, or different operations can be a good way to start. In addition to this, make sure to keep your content relevant, updated, and fresh. This will help your brand to gain traction and help in speedy recovery.
Let People Know About Your Reboot
As you restart your business, let your audience know how you are rebooting. Adopt new strategies that adhere to the current condition and new guidelines, and let people know about this. Continue to communicate with empathy and allow your users to know how you are keeping them and the employees safe by following new safety and health protocols. Email marketing is one of the best ways to do this, thereby building trust among your customers and making them feel more comfortable as they return to your physical stores or point-of-sale.
While rebranding and adjusting your policies as per the situations, also make sure that your customers know your brand promises will be kept. Via proper email marketing, convey messages that address your customers’ concerns regarding safety, as well as new service and product offerings. Organizations that will remain top-of-mind are the ones that have been in touch with their customers via email marketing and social media marketing throughout the pandemic.
Get Your Own Online Store
Since everything has gone digital, having an online store or selling your products online will aid you during the pandemic. You can start selling your products online via proper e-commerce marketing. This helps your product reach to potential users even if they are not able to visit your store physically. If you are a start-up and new in this field, you can use different e-commerce solutions such as Futurism Dimensions to build your online store and help you get going.
Having said that and considering the serious nature of the pandemic at hand, it is great to see companies and brands recovering as swiftly as possible. This is particularly commendable and remarkable given there is no user manual for such an event, and everybody is working on first principle basis to reboot and sustain. Going digital seems to be the ideal way for business to work their way out of the situation. WareBuy can help you by offering different digital solutions to survive and thrive.