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Best Practices to Choose the Right Auto Dealer Software for Your Dealership

Published: 2/7/2020 9:00:30 AM

When is the last time you’ve taken a look at your car dealer software?
It’s probably been awhile, unless you have recently had to deal with the headache of continual crashes with your system. If your dealership software is outdated and giving you a less than ideal user experience, it may be time to review your technology and make some important changes.
The automotive software available today is fully customizable and the platform seamlessly integrates with every area of your business. Everything from sales and marketing to OEM integrations are all synched, allowing you to operate a maximum efficiency.
Here are a few tips for those looking to find the right car dealer software for your business:

1. Look for software that can be tailored to meet the specific needs of your business.

Keep in mind that no two dealerships are alike, which is why one-size-fits-all software solutions may not work for your business.  That’s why it is important to use a platform that is fully customizable for each department workflow, customer type, vehicle make and model, market segment, etc. This helps to ensure a seamless integration with your current process and procedures.

2. Choose software that engages relevant stakeholders

Modern-day sales processes can be complex since they vary so greatly. For any business, the customer is the number one priority, and it is crucial to ensure that you give them an experience that reflects the core values of your business.
You can do this by ensuring that you have the right CRM and sales and lead management software integrated into your business. This will allow customers and employees to easily navigate through the sales journey. 

3. Integrate software that improves customer satisfaction

Today’s buyer has high expectations when it comes to communication and commerce. When you choose the right software, boosts customer satisfaction since you are able to create a more personalized experience.
The right platform will allow you to send more timely communications to your target audience, and even customize microsites that let buyers view special deals and develop a special relationship with the brand, beyond the sales stage.

4. Choose software that is available one, unified ERP Platform

One of the most important qualities of modern automotive software platforms is the ability to access every possible function within one solution. This ensures that the customer can be seamlessly converted simply being a potential customer to an actual buyer.
To accomplish this, you will need to have a robust, cloud-based automotive ERP that can handle both the back-end and back-office processes. These processes should them be able to integrate with all key business functions seamlessly.
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