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Changing Landscape of Social Media Marketing In The Second Half of 2020

Published: 9/2/2020 9:57:44 AM

In the current global situation, everyone is obsessed with thought of staying on people’s minds. This can be only achieved if they consistently invest in digital marketing strategies such as social media marketing. The outright effect of COVID-19 is clearly visible as it has changed a lot of strategies and ways for companies to use different social media marketing tools.

Keeping these alterations and fluctuations in mind, we were able to predict some common social media marketing trends and understand how COVID-19 outbreak has changed the landscape of social media marketing services. Here are some trends that will be seen emerging in the second half of 2020:

  • Social media jobs and creativity skills will be valued more than ever
  • Video content will continue to rise in demand and production
  • Short and crisp video content, or ephemeral content, will be on the vanguard position
  • Social listening and community engagement will have a lion’s share in SMM packages
  • Social commerce will see a drastic growth

Let us have a detailed look at each trend.

Social Media Jobs and Creativity Skills will be Valued More Than Ever

Since March 2020, people are using technology from personal, entertainment, and professional reasons. As per the latest study, there has been 70% rise in social media brand promotion across the world, because social media penetration has increased. Companies have been active on various social media platforms for meeting their marketing and promotional needs, and has forced them to opt for social media marketing services more during the pandemic. With affordable social media marketing pricing, a number of organizations have started opting for SSM packages and are learning on how to use them differently and better than before. Going by trends, businesses are keen on investing in different types of innovative and creative content. The companies that took efforts on social media marketing during this health crisis will reap the rewards even after the corona effect fades.

Digital and social media marketing in coming months will be taken more seriously. Companies with strong online presence on social media will be able to pull audience and create sales, traffic, and new opportunities. In simple words, out of all marketing strategies, social media will be the main one to thrive in the second half of 2020.

Video Marketing will Continue to Rise in Demand and Production

Online video will continue to explode in the second half of this year. As per Google, TikTok has more than 500 million active users all over the world and has witnessed 50% growth during the current health crisis. This massive surge in popularity of TikTok and Reels (Instagram) as well as affordable SMO pricing & plans will boost the adoption of video marketing. Simply put, video content is on the rise and will see golden days in the coming months.

Ephemeral Video Content will be on the Rise

Short videos lasting couple of seconds has gained popularity. Nowadays, brands are focused on creating ephemeral content, which is short and crisp. Facebook Stories, Instagram Stories, and Snapchat Stories are some of the examples of ephemeral content. As per Instagram, their monthly active users for Instagram Stories increased from 100 million to 500 million users in the last few years. This type of content is engaging, short, up-to-the-point, and addictive, and is perfect for social media marketing.

Social Listening will have a Lion’s Share in SMM Packages

In a post-COVID era, there will be an incessant focus on the consumer needs. Social media will become more social. Companies will ask consumers for their feedback on how they are holding up and what they can provide that can make the consumer's life simpler. Companies will take this feedback into consideration and implement new offerings accordingly. The second half of 2020 will witness social media content that will be crafted for better engagement of the consumer—sharing polls, asking questions, and hosting mini-events.

Social Commerce will See a Drastic Growth

With social distancing being need of the hour, eCommerce platforms are on the boom. To increase their online sale further, companies are now focusing on social media platforms such as Pinterest, Instagram, and Facebook to sell their products. Social commerce has emerged as a new retail avenue for companies. According to a Facebook study, more than 87% of eCommerce shoppers believes that social media helps them make a shopping decision. This shows social networks will evolve continuously to be trending retail platforms. Companies and marketers will incorporate social commerce in their sales strategies in the months to come.

In a nut shell, social media marketing services will see a gradual development in second half of 2020. Hence, it is high time for you to opt for social media marketing packages and services. And WareBuy is the best platform that can offer you these services at affordable pricing.

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