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Biggest Trends in Real Estate Lead Generation in 2020

Published: 1/2/2020 7:50:43 AM

Keeping abreast of the latest trends, new technologies, and best practices is vital to building and maintaining a successful real estate practice. The most recent marketing trends build on technologies that have been developing in the real estate market for the past few years—but 2020 promises to take these new developments farther than they’ve ever been before.

Lead Generation Software

Lead generation software is truly a game changer. The right software solution can keep your business buzzing, with new leads pouring with minimal effort. There are some things in real estate that can’t be automated—like selling, social media marketing, and anything else that requires a human touch. But lead generation can—and should—be automated to free you up for more productive and creative use of your time.

Marketing Automation

Just as the automation of lead generation software frees up more valuable time for you to focus on other areas of your business, the various tools available for marketing automation leverage your ability to strategically focus on tasks or activities that require ongoing creativity and attention to detail.
Automating your email marketing is a fantastic example of this, and if you’re using real estate CRM software, there are many email automation solutions that can quickly integrate with your current client database and make the process as painless as possible. CRM for real estate, since so much in real estate is based on those valuable customer relationships, is vital to your success.

Automation of Asset Management

With the right property management software, asset management becomes much more efficient, allowing you to retrieve the data you need when you need it, to access information on any property in your portfolio at a moment’s notice. Being able to rely on accurate, up-to-the-minute data that is both efficiently organized and easy to access allows you to focus on what really matters—getting to that all-important closing.

Selecting the Right Tools and Service Providers: More Important than ever

With so many new and different options available in automation software and support, it can be difficult to know if you’re making the right decision. That’s where Warebuy comes in, providing you with expert advice, knowledgeable analysis, and support that’s dedicated to helping you find exactly the right solution to meet your needs—and help you reach your goals.

Not only can we direct you to the right CRM software, but we can give you invaluable assistance in the automation and marketing, with our various digital marketing packages. We’re sure to have a package—and level of support—that’s right for your needs. Contact us today with any questions you might have. We’re here for you!

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