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udemy

Name: udemy
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By udemy

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Highlights : About udemy

Course Marketing

Retargeting Ads

Ad Hoc Email Campaigns

Action-Based Email Campaigns

Search and Discovery

External Partnership Promotions

Earn Extra Income

Course Quality Checklist

Assignments

Coupons and Discounts

Training Videos

Course Catalog

Teach Hub

About udemy

Udemy is an online learning environment, where students can learn new skills and expert instructors can create and share paid courses to help students improve their skills. It is a global marketplace which provides opportunities for instructors to make money out of their passion and to connect to international students. Through Udemy, students will be able to develop their careers and explore a wide variety of hobbies. As a course marketing platform, Udemy offers courses; such as web development, programming, digital marketing, mobile development, software testing, digital photography, cartoon drawing, English grammar, Spanish language, and public speaking. Furthermore, Udemy provides support to guide instructors and to provide them insights in creating quality courses online.

Specifications

Business Size

Mid-Market

Deployments

Cloud

Language Support

English

Platforms

Product Details

Benefits

The course marketing functionality of Udemy is one of its outstanding features.

Instructors will be able to both promote the courses they created and market their own personal brand to the right audience and students. There are four ways by which Udemy helps instructors promote their courses: retargeting ads, search and discovery, email campaigns, and external partner promotions.

Retargeted ads

Retargeted ads are used to reach out to students who have previewed, viewed, or wish listed a course but didn’t purchase it. In any of these instances, students will see the course ad appearing in their Facebook news feeds or on other websites online.

Improve the searchability of the courses

Through the aid of Udemy’s Product Team, instructors will be able to improve the searchability of their courses in Udemy. Meanwhile, sending out email campaigns is another way Udemy helps instructors promote and market their courses. The online learning platform segments students based on their past purchases and specific behaviors, personalizing the delivery of email campaigns.

As an example

An email can be sent out to students who never purchased a course or to those who have been actively purchasing courses. When a student searches for a specific term, this can also trigger a targeted email.

In addition, Udemy maintains partnerships with large niche content sites.

Udemy works with Daily deal sites, such as Groupon and LivingSocial, to promote the courses of their instructors.

Another functionality of Udemy is its Course Quality Checklist.

With this functionality, instructors will be ensured that their courses are professional, marketable, and capable of providing supplemental and innovative learning experience to students.

Udemy offers a chance to improve more students skills

For students, Udemy offers a chance to improve more their skills and to apply the training they acquired from the courses they’ve taken. Through providing them the opportunity to work on assignments, they will be able to harness their skills. They can also share their completed assignments with other students, and this will enable students to leave their feedback to those assignments.