Home > Softwares > Retail Distribution and Logistic Software > Demand Generation Software > SilverPop

SilverPop

Name: SilverPop
Rating: 4.5 (2 reviews)

By IBM

1416 Interested

Highlights : About SilverPop

IBM Digital Marketing

IBM Analytics

IBM Lead Management

About SilverPop

Silverpop provides marketing automation and email marketing solutions to companies around the world. Silverpop's technology helps marketers develop and deliver relevant, targeted multi-channel campaigns. Silverpop's solutions are suited to midsize and enterprise-level organizations in a number of industries: banking, hospitality, media, transportation and more. Silverpop Engage offers multiple lead scoring functionality, which provides the tools necessary to let marketers create multiple scoring models to better segment for different product lines. It also allows them to print lead-scoring models to give salespeople a visual picture of the process. Silverpop's Snooze feature helps minimize costly list churn by giving contacts another alternative to unsubscribing—allowing them to take a temporary break from their email messages rather than opting out completely. Silverpop also offers a Social Connect portfolio. PlacePunch helps marketers engage customers via location check-ins that can be incorporated into multi-channel marketing campaigns. Social Sign-in allows site visitors to use their social identities to sign in rather than relying on a more lengthy registration process.

Specifications

24/7 Support

Yes

Business Size

Mid-Market

Deployments

Cloud

Language Support

English

Platforms

Product Details

Features

IBM Lead Management

Journey Design

IBM Digital Marketing

IBM Analytics

Benefits

IBM Marketing Cloud offers a strong marketing automation solution for Microsoft Dynamics CRM customers.

Because of the acquisition of Silverpop, IBM Marketing Cloud has the advantage of the large and growing customer base that tightly integrates with the marketing solution application. It brings automation in marketing processes and makes them seamless and well-managed through multiple functionalities it offers.

Email marketing is one of the major benefits IBM Marketing Cloud offers.

It enables digital marketers to shoot email campaigns timely and makes possible behavior-based communication. With this, you can provide your customers a personal experience which will not only increase the chances of response but also nurture a strong relationship between you and your customers.

With IBM Marketing Cloud

With IBM Marketing Cloud you can interact with your audience over social media, integrate your communications and use automation for social media campaigns. This interaction over social media gives you a deep understanding of your customers and also increases their understanding of your product. This communication along with the analytics provided by IBM Marketing Cloud enables you to reach prospective customers, understand their behavior and respond to their preferences.

Lead management has also been made easy and effective through this IBM product.

It comes with a multi-channel approach to scoring new leads and nurture the old. Just as a good lead scorer system, it enables you to understand your customers and helps in better alignment of the sales process with all the other processes going on in the organization.

Recommended Product

Social Media Premium Package

Features: 30 High Quality Postings 3 Social Media Platform

Website Design Standard Package

Features: Linking 30 to 50 static pages. Call to Action feature.

Diginyze Standard Cloud

Features: Upto 500 products Listing 24/7 Chat BOT support.

ECommerce SEO Gold Package

Features: 1- 100 products optimized Easy way to position your ecommerce store in Google, Yahoo, and Bing results

SEO Advance Package

Features: Upto 200 Keyword Optimization ROI-Driven SEO