About Scal-e
Scal-e is a web-based marketing solution that reaches audiences through customer loyalty programs and customer data management to gain a 360 degree view on customer tendencies. The system comes with 5 modules including data management, audience builder, omnichannel orchestration, customer retention, and customer intelligence. The omnichannel module allows for multi-channel marketing campaigns that can be distributed through email, SMS, print, social media, wechat, and more to reach a multitude of prospects and existing customers. Additionally, the solution comes with a regulatory management engine that protects customer privacy through data encryption. Scal-e provides customer loyalty management that analyzes customer trends and gives incentives to returning customers based on previous activity. The system also comes with a feedback options that allow customers to rate their online experience through forms, multiple choice questions, and statistics. In addition, the data management module displays statistics through custom dashboards that give a complete overview of how campaigns are operating with ROI analysis.