Highlights : About Salsa CRM






Product Details
Features
Donor database
Donor profiles
Built-in segments
Custom segments
RFM (recency, frequency, monetary) analysis
Data deduplication
Custom fields
Ad hoc reporting
List creation & segmentation
Donor relationships
Seasonal address tracking
Meeting notes recording
Donation history tracking
Recurring donations
Pledge management
In-kind donations
Matching donations
Campaign management
Donation receipts
Role-based access restrictions
Benefits
Pre-built constituent segments include new subscribers, petition signees, major donors, and more, with users able to configure each segment to suit their specific needs.
RFM (recency, frequency, monetary) analysis can be carried out using the built-in query wizard to identify donors based on the most recent donation, donation frequency, or total donation amounts, and use this to target cultivation efforts.
An unlimited number of custom fields can be created to track constituent details, such as anniversary dates, pets’ names, or sponsorship level, and use these to run queries, segment lists, and personalize mailings.
Donor histories can be tracked, with all transactions recorded, including pledges, event payments, and recurring donations, and the option to tie each donation to a specific campaign, appeal, or fund.
Meeting notes can be added from any device, and queries can be run to search for specific words or phrases within notes.