RO Innovation

About RO Innovation

RO Enablement, part of the RO Innovation platform from Upland Software, is a cloud-based customer reference and sales enablement software solution designed to support organizations with the acceleration of sales cycles. By enabling sales reps to leverage the necessary customer reference and sale marketing content, users are empowered to differentiate value, cultivate buyer trust levels and close deals more efficiently. With RO Enablement, customer reference and sales enablement content can be created, deployed, managed, and measured. Those references can be managed and accessed more effectively via a centralized content library that can be queried with the software's advanced, filterable search engine. Customers can then be activated at the right moments within the buying process by initiating engagement around their specific interests, with the ability to pre-package content within sharable microsites. Engagement activity with this marketing collateral can then be tracked in real time, with RO Enablement providing notifications and updates on a range of system events. Users can then monitor buyer engagement and identify content gaps with built-in quick report options, a from scratch report builder and dashboard data visualizations on program data metrics. Subsequent key features include a customizable system home screen for prioritizing tool access, plus the provision of automated multi-step workflows around the handling of customer reference request approvals. Additionally, RO Enablement provides a number of third party integrations for a host of leading sales CRM, marketing automation and customer engagement systems.