Proof

About Proof

Proof is an online conversion optimization solution designed to increase website conversions within a visitor traffic base, using "social proof" techniques. Promising quick installation of a "marketing pixel" within an existing site that amounts to copying and pasting widget code into pages without any specialist knowledge, Proof's integration support also connects to a range of popular landing page software, CMS, CRM or web publishing platforms. Once added, features include the display of social proof notifications that display the live actions and activity of other site visitors as they make purchases, signup for memberships or mailing lists, place registrations and much more. This affirmation of action from other customers is intended to assure and influence other visitors into converting to customers themselves, while a live visitor counter also displays the current amount of people on the site or on particular pages. Proof extends these front-facing features with marketing intelligence tools including the following of customer journeys. The system tracks where a visitor goes, what navigational pathways they take from an entry click to any conversion goal point and then feeds that journey back with URL and time stamping. In addition, Proof automatically and intelligently gathers any available visitor information it can find across web and social media whenever a customer submits a valid email address to the site. By populating detailed visitor profiles, Proof aims to inform commercial website owners and administrators about who an online audience are and not just how many people have visited.