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PathFactory

Name: PathFactory
Rating: 4.5 (2 reviews)

By PathFactory

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Highlights : About PathFactory

Aggregated engagement data

Conversion point determining

Engagement threshold rules

Multiple asset promotion

About PathFactory

With consumerized B2B buyers doing more independent research than ever, it’s critical that marketers empower them with the educational content they need to buy. PathFactory delivers an on-demand experience for B2B buyers, enabling them with relevant info at every step of their journey. By allowing buyers to binge-consume content, marketers remove friction and create more qualified leads, faster. Content Insight: Make better marketing decisions To be confident that your marketing is working, you need to understand if buyers are consuming your content. Unfortunately, most marketers rely on misleading proxies like form fills and clicks to gauge consumption. PathFactory tells you exactly how long prospects and accounts spent consuming content, allowing you to see which pieces help generate pipeline and revenue. You can also score leads in marketing automation based on consumption, ensuring that only sales-ready leads are passed to your sales team.

Specifications

Business Size

Small

Customization

Yes

Deployments

Cloud

Language Support

English

Platforms

Product Details

Features

Aggregated engagement data

Asset progression rules

Conversion point determining

Drag-and-drop interface

Engagement threshold rules

Individual engagement

Lead scoring

Lead segmentation

Multiple asset promotion

Personalized content experiences

Prospects set their own pace

Benefits

Content Tracks

Connect buyers with bingeable content journeys that help accelerate their purchase decisions-whenever and wherever they click.

Website “Guide” & “Concierge”

Give buyers the best micro-personalized content recommendations on your website, all powered by individual content consumption data, and robust content meta data.

Website Tracking

See how much time every lead and account in your Marketo database spends your assets and web pages, showing you exactly how sales-ready they are.

Account-Based Content

Easily curate personalized content journeys for specific accounts, and see content consumption data on the account level.

Intelligent Conversion

Remove the need for landing pages and produce the highest quality leads by always serving the right Marketo form to the right person at the right time.

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