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Pardot

Name: Pardot
Rating: 4.5 (2 reviews)

By Salesforce

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Highlights : About Pardot

Real-time sales alerts

Landing pages and forms

Integrates Salesforce,SugarCRM,Netsuite & Microsoft Dynamics

Prospect tracking & analytics

Data.com connector

Lead capture forms

Easy-to-use segmentation wizard.

Scheduled social postings

Social profile lookups

Social “share” buttons

Intuitive WYSIWYG interface

Google Analytics connector

Landing page multivariate testing

Sales lifecycle reporting

Search campaign management

Personalized messaging

Optimized sending

Dynamic content

Integrated marketing calendar

Standard CRM integration

Lead scoring & grading

About Pardot

B2B marketing automation on the world's #1 CRM. Pardot empowers marketing and sales teams to work together to find and nurture leads, close more deals, and maximize return on investment. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting. Accelerate pipeline, drive revenue, and align marketing and sales with Pardot Marketing Automation.

Specifications

Business Size

Mid-Market

Deployments

Cloud

Language Support

English

Platforms

Product Details

Benefits

Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set.

Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

For sales teams, Pardot offers prospect tracking and analytics to qualify sales leads and determine the best way to approach them.

Lead scoring and grading features ensure that team members follow up on the most relevant prospects for them.

Pardot's Data.com connector provides sales reps with key prospect information such as company name, size, industry, location and more.

Use Pardot´s lead management features to nurture cold or inactive leads. Gather more leads with smart capture lead forms and run more targeted campaigns using the segmentation wizard.

Use the Social Selling features to disseminate content on social media channels usig tools such as scheduled social postings, social profile lookups, social "share" buttons, viewer interaction insights and simultaneous multi-channel posting.

With the WYSIWYG interface used by Pardot you can design landing pages and forms without the need for a thorough knowledge of HTML. Optimize these landing pages with multivariate testing.

Pardot also offers sales lifecycle reporting, paid search reporting anf advanced email reporting including open rates, deliverability rates, and read rates.

Pardot offers integrations with the following CRM solutions: Salesforce.com, SugarCRM, Netsuite, and Microsoft Dynamics CRM.