PaloPro

About PaloPro

PaloPro is a social listening solution, which assists marketing, brand, and communication teams with monitoring news, posts, discussions, and videos across the internet and social media channels in real-time. It is primarily designed to help businesses gather and analyze brand-specific references to create and execute corporate communication strategies. The PaloPro platform enables administrators to evaluate the impact on marketing campaigns on audiences, conduct sentiment and trend analysis for the brand/product across different demographics, and analyze conversations around the brand across digital channels. It allows managers to monitor consumer behavior by aggregating product reviews and feedback, helping to gauge market sentiment. Plus, users can define criteria to segment consumers into multiple groups, optimizing campaign creation.