OWOX BI Attribution helps reveal the real contribution of advertising campaigns to the user's progression through the purchase funnel. The model credits each session in the conversion process with a percentage of the total conversion value. To ensure reliable results, the calculations are based on all available data, including data about phone calls and purchases in brick-and-mortar stores.
OWOX BI Attribution helps reveal the real contribution of advertising campaigns to the user's progression through the purchase funnel. The model credits each session in the conversion process with a percentage of the total conversion value. To ensure reliable results, the calculations are based on all available data, including data about phone calls and purchases in brick-and-mortar stores.
Specifications
Business Size
Small
Deployments
Premise
Language Support
English
Platforms
Product Details
Features
Key Performance Indicators
Offline order tracking
Dashboard
Data pipeline management
Ad hoc reporting
Ad hoc query
Ad hoc analysis
Product attribution
Session value calculations
Funnel-based attribution
Data analysis
Product attribution
Scorecards
Visual Analytics
Benefits
Helps CMOs come up with a data-driven strategy
You can funnel fragmented data into OWOX BI and the system will clean, consolidate and organize the details and come up with a meaningful dataset. You can generate reports off this dataset and apply the insights to map out your strategy for campaigns, branding and other marketing initiatives.
Removes guesses and incomplete inferring to critical questions
Armed with meaningful data culled from actual events, outcomes and performances, you can address critical questions with more accuracy and relevance.
Works with Google BigQuery
OWOX BI is your launderer of fragmented data to ensure data fed into Google BigQuery is meaningful to start with. There’s nothing worse than not having data except having the wrong data that can lead your company astray. With OWOX BI, you get the assurance the data set your reports are generating from is reliable. These include growth forecast, market share analysis and marketing efficiency.
Vendor support
The people behind OWOX BI can help you come up with individual measurement strategies and provide you with the technical expertise and assistance on how to use Google and OWOX BI products to address business-specific tasks and challenges, and conduct training in analytics.
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