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OroCRM

Name: OroCRM
Rating: 4.5 (2 reviews)

By Oro Inc

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Highlights : About OroCRM

Account management

Configurable dashboards

Customer interaction data capture

Interaction tracking

About OroCRM

OroCRM is an open-source customer relationship management (CRM) solution which includes customer interaction data capture, marketing tools, dashboards, and more. Customer interactions, such as support tickets, email responses, and product views, are captured and tracked across multiple touchpoints, including B2B and B2C online stores, POS systems, email campaigns, and social channels. Customer profiles are automatically synchronized, and accounts are merged, removing any duplication of information. Users can manage contacts, accounts, leads, and opportunities, create targeted, segmented marketing campaigns, track performance through customizable dashboards, and generate a range of reports.

Specifications

Business Size

Small

Customization

Yes

Deployments

Cloud, Open API

Language Support

English,German,French,Italian,Russian,Dutch

Platforms

Product Details

Features

Account management

Automatic customer profile sync

Configurable dashboards

Customer interaction data capture

Interaction tracking

List management

Opportunity management

Recency, frequency, and monetary (RFM) analysis

Sales & marketing performance tracking

Sales pipeline management

Benefits

Capture interactions

All customer interactions can be captured, such as email responses, product views, and support tickets, with tracking across multiple touchpoints, including B2B and B2C online stores, POS systems, email campaigns, and social channels.

Recency, frequency, and monetary analysis

Recency, frequency, and monetary (RFM) analysis allows users to quantitatively identify top customers based on their spend, purchase frequency, and most recent purchase, which can be used to segment marketing campaigns.

Configurable dashboards

Configurable dashboards allow users to track sales and marketing performance KPIs, including opportunity close rates, email marketing conversions, and more.

Reporting engine

With the reporting engine, users can generate reports to track conversion rates, sales force pipelines, website revenues, and other business insights.

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