Opteo is a cloud-based AdWords monitoring tool designed for small and midsize businesses that offers email alerts, account monitoring, diagnosis and reporting functionalities within a suite. Opteo plugs into AdWords Manager Accounts, which enables users to manage different functions such as an improvement engine, budget tracking, performance monitoring and alerts. Opteo provides users with suggestions on optimization of their AdWords account. The product offers more than 20 different suggestions such as pausing underperforming bids, search-query optimization and broken-link fixing. The product also features “Test Ad Creatives” which allows users to identify the best-performing campaigns based on analysis of click-through and conversion rates.
Opteo is a cloud-based AdWords monitoring tool designed for small and midsize businesses that offers email alerts, account monitoring, diagnosis and reporting functionalities within a suite. Opteo plugs into AdWords Manager Accounts, which enables users to manage different functions such as an improvement engine, budget tracking, performance monitoring and alerts. Opteo provides users with suggestions on optimization of their AdWords account. The product offers more than 20 different suggestions such as pausing underperforming bids, search-query optimization and broken-link fixing. The product also features “Test Ad Creatives” which allows users to identify the best-performing campaigns based on analysis of click-through and conversion rates.
Specifications
Business Size
Startup
Customization
Yes
Deployments
Cloud
Language Support
English
Platforms
Product Details
Features
Inbox-style interface
Task automation
Ad performance analysis
Ad writing
Keyword bid updates
Ad pausing
One-click changes
Continuous account monitoring
Improvement suggestions
Task prioritization
Budget optimization
Search query analysis
Benefits
Opteo monitors accounts in real time, and suggests lists of potential improvements sorted by priority.
Each recommended improvement is backed by statistically relevant data and continuous account monitoring.
Improvements can be launched with just one click, and Opteo automatically pushes changes to Google Ads, with no need to constantly switch between interfaces.
Repetitive tasks can be automated, and processes streamlined by Opteo.
Real-time alerts for dramatic shifts in KPIs.
Exportable account scorecards for use in client pitches and meetings.
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