OpenBack is a cloud-based push notification platform suitable for businesses of all sizes in a variety of industries. OpenBack contextual device triggers help users determine when to deliver a notification. This feature operates locally based on each recipient’s device and monitors device locations in real time. OpenBack also tracks message clicks, notification dismissals and opens, influenced opens and the number of messages delivered.
OpenBack is a cloud-based push notification platform suitable for businesses of all sizes in a variety of industries. OpenBack contextual device triggers help users determine when to deliver a notification. This feature operates locally based on each recipient’s device and monitors device locations in real time. OpenBack also tracks message clicks, notification dismissals and opens, influenced opens and the number of messages delivered.
Specifications
Business Size
Startup
Customization
Yes
Deployments
Cloud
Language Support
English
Platforms
Product Details
Features
Social Marketing
Geo Targeting
Device Targeting
Visual Notifications
Notification Scheduling
A/B Testing
Segmentation
Expiry Notifications
Analytics/ROI Tracking
Analytics
Contextual Targeting
Mobile Notifications
Drip Campaigns
Benefits
Customization tools allow users to create custom notifications with personalized content, designed to engage their audience fully.
Automation technology enables users to manage the delivery of one-off or recurring notifications automatically.
Gain actionable insight into campaign performance by tracking and analyzing notifications.
A/B testing allows users to determine and activate the most effective notification campaigns.
Collect reporting data on campaigns, messages and users through OpenBack’s RESTful API.
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