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Nosto

Name: Nosto
Rating: 4.5 (2 reviews)

By Nosto

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Highlights : About Nosto

Social Layer

The fourth and final layer is the Integrations and APIs layer in which we enrich data from elsewhere across your ecommerce stack. This could be social data such as ratings and reviews or user-generated content, or data we push out to other tech providers such as ESPs.

Revenue Optimization Layer

Analyzes the past revenue performance of every product, giving additional weighting to products that will maximize your revenue potential.

Shopper Profiles

Rich data profiles unique to each of your online store visitors. Using a unique identifier we capture the shopper’s location and their individual tastes and preferences, including price sensitivity, brand affinity, purchase history and more.

The Product Graph

A deep understanding of every product in your store and how they are related to one another: Nosto captures product variant details, margin data, inventory levels, most commonly bought together products or what products shoppers actually go on to buy most after viewing a particular product.

About Nosto

Nosto provides customer re-engagement through overlays, email retargeting, and strategic customer recapture. Nosto achieves this is an innovative way by monitor’s visitor mouse action to predict their actions. This ‘exit intent’ action tracking then directs a specific, targeted recapture email to entice the customer to return to the site and complete the sale. Among the tools Nosto offers is personalized product recommendations which are designed to address the buying behavior of unique visitors. This implementation works in the multi-screen reality, intelligently identifying the shopper as he or she moves from desktop, to mobile or website to social media. The software intelligently delivers top recommendations based on browsing history in on-site and off-site scenarios, offering the customer more opportunities, as well as greater enticement, to convert. In addition to working on the Web and across social media, Nosto also provides tools for email recapture. Nosto offers personalized, triggered email that respond to customer behaviors as user-determined points in the sales process. This, along with all other features of Nosto, are analyzed and reported to the user, allowing Web marketers to track the results of their efforts. Nosto is priced based on performance, so users only pay for those actions that result in action, meaning there is no upfront cost involved in implementing the software.

Specifications

Business Size

Small

Customization

Yes

Deployments

Premise

Language Support

English,German,Spanish,French,Swedish

Platforms

Product Details

Features

Campaign Segmentation

Contextual Targeting

Behavioral Targeting

Predictive Analytics

Recommendation Engine

Website Personalization

Process/Workflow Automation

Customer Profiles

For eCommerce

Benefits

Cross-platform remarketing tools

Deliver personalized shopping experiences to shoppers on the Web and via social media sites with Nosto’s cross-platform remarketing tools.

Recapture sales with personalized, retriggered emails.

Increase conversion

Lower the rate of site abandonment and increase conversion with strategic and timely popups.

Personalized emails

Speak one-on-one with direct, personalized emails and product recommendations.

Review results and track results with Nosto’s in-built analytics.

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