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Mixpanel

Name: Mixpanel
Rating: 4.5 (2 reviews)

By Mixpanel

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Highlights : About Mixpanel

Activity dashboard

Automatic cohort creation

Customer activity reporting

Dynamic bucketing

Event triggered actions

About Mixpanel

At Mixpanel, our mission is to increase the rate of innovation by empowering everyone to get the answers they need to take meaningful action. Mixpanel unlocks the ability for users to analyze and visualize trends in their user behavior and revenue data with ease. Through Mixpanel’s powerful, yet user-friendly analytics platform, companies are able to gather insights to learn why things are happening, experiment with new experiences and messages, and continually iterate for growth across any platform, ultimately helping them understand why users engage, retain, and convert. With Mixpanel’s award-winning service, unmatched reliability and performance, and intelligent data science algorithms, over 26,000 companies–including 30% of The Fortune 100–trust Mixpanel to grow their business. Mixpanel is headquartered in San Francisco with offices in New York, Seattle, Austin, London, Barcelona, and Singapore.

Specifications

Business Size

Small

Customization

Yes

Deployments

Cloud

Language Support

English

Platforms

Product Details

Features

Activity tracking

Automatic cohort creation

Campaign management

Customer activity reporting

Dynamic bucketing

Engagement analytics

Flexible targeting

Market segmentation

Multi-channel marketing

Third party integration

Visitor tracking

Visual analytics

Activity dashboard

Benefits

Collect accurate data

No matter what information is important to your business, get accurate customer and product data in real-time across all devices.

Identify trends

Once you’ve collected data, define key business metrics and see how they trend over time. Identify all the patterns that matter to your business.

Understand the why

Now that you’ve identified the trends, understand why they’re happening through correlation analysis, look-alike modeling, and other data science techniques.

Set goals & hypotheses

Set goals to improve the trends you’ve uncovered, then create informed hypotheses on how to reach those goals.

Take action

Test your hypotheses in real-time through product experiments, messaging, and personalization. Then tie them back to your business metrics.

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