Mintent

About Mintent

Mintent is cloud-based content marketing automation platform which enables users to define audience personas, create content workflows, distribute content, and analyze content performance. The solution is designed for B2B and B2C organizations who wish to create engaging content for their target audiences.Mintent includes a content calendar which provides full visibility on deadlines and enables the scheduling of content months in advance. Personas can be defined to cover different audiences, allowing users to create targeted content and campaigns for specific audience segments. Custom workflows can be used to automate task delegation and assignment to specific individuals or roles, with users automatically notified when they are next in line.With Mintent, users can publish blog posts and new web pages or landing pages to their website, and schedule social posts to LinkedIn, Twitter, Instagram or Facebook. Content created in Mintent can be utilized in a range of other marketing automation systems, including Hootsuite and Wordpress. The content performance chart allows users to identify which content type performs best for each persona, and integration with Google Analytics gives users insight into pageviews, clickthroughs, bounce rates, likes, shares, and retweets. Mintent also allows users to store content assets, drafts, and shared files in an asset library, enabling the reuse of previously-created content.