Highlights : About Mi360
Product Details
Features
AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Modeling & Simulation
Data blending
ROI estimations
Performance tracking
Interactive reports
Analytics dashboards
Planning & simulations
Data aggregation
Predictive modeling
Bayesian modeling
Real-time monitoring
Benefits
Marketing, sales, and other internal and external data is aggregated in a single database.
Predictive models are developed using Bayesian modeling to generate robust, granular estimates and actionable insights.
Mi360 analyzes marketing performance and produces brand-specific reports and interactive dashboards, which visualize data for users to interpret.
Return on investment (ROI) and marketing efficacy can be estimated, using measured audience response to track marketing performance.
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