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Marketing Demand Planning

Name: Marketing Demand Planning
Rating: 4.5 (2 reviews)

By MarketingLucidity

987 Interested

Highlights : About Marketing Demand Planning

Aligns sales & marketing and establishes quantitative goals

Enables marketers to justify demand generation spend

Establish required pipeline for marketing to achieve budget

About Marketing Demand Planning

Marketing Lucidity’s Marketing Demand Planning application provides B2B marketing organizations with a best in class application establishing marketing’s lead and pipeline goals. Utilizing a comprehensive series of variables, including your sales targets, sales pipeline & marketing metrics, and marketing goals, Marketing Demand Planning provides your organization with best practice capabilities to align your lead, pipeline and revenue goals across organizations, bridging the gap between sales and marketing. It can be easily customized to your organization’s requirements, including specific lead and pipeline goals for each and every sales group by region, industry, or size of target customer. Marketing Demand Planning is a hosted application developed by Delivered Innovation utilizing leading edge Cloud Computing technology from salesforce to provide you with automatic upgrades at no cost, with access from any web browser.

Specifications

24/7 Support

Yes

Business Size

Mid-Market

Deployments

Cloud

Language Support

English

Platforms

Product Details

Features

Establish required pipeline for marketing to achieve budget

Enables marketers to justify demand generation spend

Aligns sales & marketing and establishes quantitative goals

Benefits

Clarity into marketing’s pipeline contribution requirements

Goal alignment across pipeline generation functions, including sales, marketing and business development

Goal-setting mechanisms for your marketing organization for all demand generation functions

Means of justifying and validating marketing spend to bridge the common gap between budgeted and required marketing program spend

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