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Localytics

Name: Localytics
Rating: 4.5 (2 reviews)

By Localytics

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Highlights : About Localytics

A/B Testing

Contextual Targeting

Campaign Segmentation

Notification Scheduling

Retention Tracking

About Localytics

Localytics is a cloud-based analytics and marketing platform that provides real-time insights into user behaviour on web and mobile applications. Beyond providing insights, Localytics further assists marketers in connecting, engaging and nurturing application users. Localytics’ retention feature provides cohort-based retention analysis to distinguish and foster loyal clients. In addition, the feature generates granular analysis that pin-points reasons for business problems such as user drop-off, low conversion rate, and reduced client retention. Localytics’ email marketing feature shares customized emails with prospects triggered by business rules set by marketing executives. The platform’s attribution feature provides return on investment (ROI) analysis of marketing campaigns and sponsored advertisement on Facebook and Twitter, enabling marketers to understand and compare the value of each platform for their business or brand.

Specifications

Business Size

Small

Customization

Yes

Deployments

Cloud

Language Support

English

Platforms

Product Details

Features

A/B Testing

Campaign Segmentation

Geo Targeting

Notification Scheduling

Contextual Targeting

Visual Notifications

In-App Events Tracking

Retention Tracking

Funnel Analysis

Channel Attribution

Engagement Monitoring

Location-Based Marketing

Benefits

Localytics enables executives to connect, engage and nurture users across the lifecycle via various marketing channels such as Facebook, Twitter, push messages, and emails.

The platform is officially accepted by the Facebook Marketing Partner and Twitter Mobile Measurement Partner programs.

Localytics’ deep analytics capabilities point-out reasons for user drop-off, derive customer lifetime revenue (LTV), and provides customer segmentation based on demographics and device.

Executives can test, identify, and compare performance of different web and mobile pages with the help of A/B testing.

The platform can also be integrated with third party software and platforms such as Marketo, Optimizely, and Tune, etc. for data export & import along with enhancing platform’s capabilities.

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