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Lob

Lob

Name: Lob
Rating: 4.5 (2 reviews)

By Lob

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Highlights : About Lob

Address verification

Check writing service

Customizable checks with logo

Documents

Mail print service

About Lob

Lob is a software platform that allows marketing teams to use direct mail as a part of omni-channel campaigns across the customer lifecycle. Lob takes the traditional, largely manual, process of proofing, printing, and mailing, and turns it it into an automated service that integrates with your CRM, marketing automation, and data tools. With Lob you can use direct mail in the same way that you use digital tactics. You can trigger direct mail engagements based on customer behavior or milestones, completely integrate mail into omni-channel communication strategies, deeply personalize each individual piece of mail, and have full visibility for experimentation and attribution.

Specifications

Business Size

Small

Customization

Yes

Deployments

Cloud

Language Support

English

Platforms

Product Details

Features

Barcode Scanning

Churn Management

Package Tracking

CASS Certified

A/B Testing

Analytics/ROI Tracking

Intelligent Mail Support

Analytics

Customizable CTAs

Graphical Mail Piece Designer

Benefits

Full automation

At its heart direct mail is still a pretty manual process. We see companies that have automated some aspects of their campaigns, but behind the scenes they’ve still got people pulling lists, uploading data to printers, and reviewing proofs. Lob fully automates these processes, and allows your team to focus on higher-value work.

Speed & Redundancy

Even the best print partner is a potential single point of failure. Anything from unexpected volume, to equipment failures, to weather events can end up delaying campaigns. Lob intelligently routes production across a global network of printers--optimizing for availability, speed, and cost. This ensures you’ll always get the fastest possible production and delivery.

Cost Savings

We process huge amounts of mail--not just direct mail marketing, but billing, collections, and payments for thousands of customers. Because we’re always sending at such scale, we’re able to get some of the lowest production and mailing costs in the industry. These lower per-piece costs (even for companies that don’t consistently send high volumes) plus the efficiencies gained from automation can end up driving significant cost reductions

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