Kumulos

About Kumulos

Kumulos is a unified mobile application performance management solution for tracking and controlling the commercial and technical performance of mobile apps. The modular solution provides a full 360 degree view of mobile app performance and allows users to manage push notifications, optimize their apps within the app store, access crash reports, generate analytics, and manage the content and infrastructure of their app through MBaaS (mobile backend as a service).The Unified Mobile App Performance Management (mAPM) solution from Kumulos provides the tools to track and manage the full lifecycle of mobile apps in regards to both commercial success and technical performance. To facilitate commercial performance management, Kumulos offers modules for app store optimization, a push notification service, and analytics and reporting. With the aim of improving app store performance and increasing new downloads, the app store optimization tool allows businesses to compare and track keywords against competitors, target specific user segments, and update their listing regularly to remain relevant. The push notifications service also aims to drive user engagement by allowing businesses to setup customized, event triggered notifications which can be automated within engagement campaigns with channel targeting and user segmentation. Decision making is aided through reporting and analytics which provide insight into commercial performance such as engagement, session length, visitor behavior, and more.