INVOX

About INVOX

INVOX is a cloud-based call tracking solution that helps businesses track the source of incoming calls, facilitating lead generation and sales operations. The centralized platform enables users to monitor the marketing source of calls across online and offline campaigns, keywords, advertisements, and website pages. Key features include call recording, white labeling, customer relationship management (CRM), and call attribution. INVOX allows organizations to identify the impact of video content and in-video display advertisements via customer acquisitions and conversion rates. The solution comes with a visitor tracking module, which provides managers with an overview of the visitor journey, page views, and activity time across individual sessions. Plus, users can utilize the Google Ads integration to measure return on investment (ROI) and overall revenue for pay-per-click (PPC) campaigns. Search engine optimization (SEO) marketers can utilize INVOX to conduct A/B testing on landing pages and monitor the performance of keywords across business websites. The platform also helps enterprises track the conversion rate of social media campaigns, enabling users to create advertisements for target audiences.