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Indicative

Name: Indicative
Rating: 4.5 (2 reviews)

By Indicative, Inc

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Highlights : About Indicative

Channel Attribution

Customer Journey Mapping

In-App Events Tracking

Pageview Tracking

Retention Tracking

About Indicative

Indicative is a customer behavioral analytics solution designed to support product managers, growth marketers and business analysts. The cloud-based platform, available in Pro and Enterprise plans, connects to a multitude of customer data sources to provide a complete, 360-degree view. This consolidation and synthesis of the quantitative research around how and why users engage with corporate touchpoints then provides actionable insights for maximizing conversions and retaining customers. Indicative is also aimed at non-technical teams wishing to monitor the whole journey, eschewing SQL expertise in favor of a drag and drop UI. The platform works around the send and capture of “events” or actions such as page views, button clicks or email message openings etc. From the free “Standard” plan, packages allow for 1 billion or more events per month with unlimited user seats and data histories of at least 12 months. From here, Indicative plots and visualizes the customer journey with multi-path or reverse funnels, while using segmentation tools to ask and answer behavioral questions. Retention feedback analyzes user actions over time with the ability to create custom cohorts across variables such as time, behaviors and characteristics. People insights are then evidenced by the kind of detailed journey and session data, regardless of anonymity, necessary for optimizing implementation. In addition, sharable dashboard creation is joined by features that include a calculator, custom events and scheduled reporting.

Specifications

Business Size

Startup

Customization

Yes

Deployments

Cloud, Open API

Language Support

English

Platforms

Product Details

Features

Ad Hoc Reports

Channel Attribution

Cohort Analysis

Customer Journey Mapping

Event Stream

Funnel Analysis

Goal Tracking

In-App Events Tracking

Multiple Site Management

Pageview Tracking

Retention Tracking

Site Search Tracking

Time on Site Tracking

User Interaction Tracking

Website Analytics

Benefits

Customer Journey Overview

With Indicative, businesses are able to gain a complete overview of their customers’ entire journey and interactions with their website. The application connects to the data storage system to offer a complete profile of a certain website visitor. Through the software, users can learn more about their target audiences without limitations.

User Behavior Analysis

Indicative lets businesses do the questioning. The application’s architecture is designed so that it can break down and analyze complex user behaviors. This way, a company’s data team is not burdened with stacks of data.

Behavior-Specific Design

Because it is made specifically for behavior analysis, Indicative works speedily to provide actionable insights to companies without sacrificing the accuracy or integrity of the data.

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