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Improvado

Name: Improvado
Rating: 4.5 (2 reviews)

By Improvado

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Highlights : About Improvado

ROI tracking

Website analytics

Customer journey mapping

Multi-touch attribution

Cross-channel attribution

Attribution modeling

About Improvado

Improvado is a marketing data aggregation tool to automate reporting. It is used by small and midsize businesses and can be hosted either in the cloud or on-premise. The solution allows users to connect multiple data sources to a single virtual database. The solution provides a custom dashboard that allows users to measure and compare the performance of ad channels and campaigns. Improvado allows users to track customers’ conversion paths using cross-channel attributions such as post-click and post-view conversions. Attribution models also allow users to define rules for crediting sales. The solution supports integration with various data sources such as Facebook ads, Google Analytics, Bing ads, MailChimp and Shopify. In addition, data warehouses such as Google BigQuery and MySQL as well as visualization platforms such as Looker and Tableau can be integrated too. The solution is available on a monthly subscription basis and support is provided via phone and chat.

Specifications

Business Size

Startup

Customization

Yes

Deployments

Cloud

Language Support

English

Platforms

Product Details

Features

ROI tracking

Website analytics

Customer journey mapping

Multi-touch attribution

Cross-channel attribution

Attribution modeling

ETL - Extract / Transfer / Load

Ad channels report

Attribution models

Cross-channel alerts

Client portal

Customizable branding

Data mapping

Data visualization

Automated marketing data pipeline

Data transformation

API

Custom dashboard

Cross-channel metric comparisons

Reporting & statistics

Automatic performance metric calculation

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