Highlights : About IBM Watson
Product Details
Features
Multi-channel communication
Multi-channel marketing
Performance management
Performance reporting
Planning & budgeting
Campaign design
A/B/n testing
Lead management
Lead scoring
Dynamic content
Message templates
CRM integration
Industry benchmarking
Campaign automation
Customer journey personalization
Customer journey building
Marketing automation
Behavioral data
AI-powered Watson Assistant
Analytics/ROI tracking
Analytics/ROI tracking
Benefits
Multi-step, multi-channel marketing campaigns can be designed and automated through the visual canvas, with teams able to collaborate on campaign programs and blend channels including SMS, social, email, and mobile push.
Leads can be scored using prospect behavior to identify quality leads, and nurtured to reduce customer acquisition costs and maximize budget.
Marketing plans can be connected to investments, allowing users to plan for revenue impact and measure investment against actual results to decide how marketing budgets can be spent most effectively.
Campaign emails, landing pages, push notifications, and other content can be personalized to increase engagement, with A/B/n (multivariate) testing to optimize marketing messages.
The AI-powered Watson marketing assistant provides users with access to KPIs, open rates, tone analysis, industry benchmarks, campaign reports, trends, performance predictions, and more, through its self-learning, conversational interface.
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