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Heap

Name: Heap
Rating: 4.5 (2 reviews)

By Heap, Inc

990 Interested

Highlights : About Heap

Custom user property assignment

Custom event tracking

Direct data access

Conversion funnel creation

Segment analysis

About Heap

Heap is a mobile and web analytics solution which is designed to automate event tracking and user analytics. Real-time insights into user activity is provided through a user list view or up-to-the-minute metrics. Data can also be accessed directly using Heap SQL, allowing for advanced SQL queries, custom user models, and integration with internal data sources. Heap automatically captures all user actions without needing them to be defined in advance, including clicks, swipes, taps, page views, and form submissions. If additional custom events are required, they can be defined without code, using the inbuilt point-and-click event visualizer to define the event associated with a performed action. When an event is defined, it is automatically applied to all historical app data, enabling retroactive analysis of custom interactions. Custom properties can be assigned to users, which persist across sessions, allowing users to be tagged with email addresses, total revenue, payment plans, and more, and for web and mobile sessions by the same user to be linked. User-level activity streams can also be viewed in Heap, in real time. Users can be searched for, and all their historical actions are available, enabling the identification of high-value leads, tailoring of sales pitches, and exploration of unusual paths taken through the app. Users can also be segmented for analysis, with the flexibility to add as many filters as required to define customer segments.

Specifications

Business Size

Small

Customization

Yes

Deployments

Cloud

Language Support

English

Platforms

Product Details

Features

Data capture

Custom user property assignment

Custom event tracking

Real-time insights

Direct data access

Conversion funnel creation

Retention reporting

Retroactive stats

User-level activity streams

Search functionality

Segment analysis

Time-based cohort analysis

Point-and-click interface

Direct SQL access to retroactive user data

Custom user model creation

Third party integrations

Benefits

All user actions are automatically captured, including clicks, swipes, taps, page views, and form submissions, and all data can be analyzed retroactively.

Events can be defined without code, using the point-and-click event visualizer which allows users to define events by performing the action themselves.

Key metrics can be plotted over time to analyze trends, and users can adjust the granularity, range, and visualization type to suit their needs.

Real-time user-level activity streams allow all actions taken by a single user to be observed in a single place, enabling the identification of high-value leads, or of unexpected paths taken within the app.

Funnels can be created and split across user segments, using properties such as location, referer, install date, and UTM parameters.

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