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Fliptop

Name: Fliptop
Rating: 4.5 (2 reviews)

By Fliptop

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Highlights : About Fliptop

Built on the Fliptop platform

Conversion probability calculator

Custom-built lead scoring model

Campaign optimization

CRM integrations

Free evaluation

About Fliptop

Fliptop´s lead scoring application uses the Fliptop Predictive Engine to decipher which leads have the most potential, their campaign source and what action should be taken next. The software pulls data from your current CRM and marketing automation software to determine the characteristics that qualify successful opportunities for your company. The engine then applies its unique algorithm to score all the leads in your system based on the signals and data points identified. The Fliptop lead scoring tool scores leads based on their likelihood of converting into a customer. From here, you can decide what is the best course of action to take next, whether that is to send the lead to a member of sales or to nurture the lead for more time. You can use the data to identify your best performing marketing campaigns, determining which channels to focus resources and energy into. Fliptop provides a Predictive Lead Scoring Revenue Lift Calculator on its website to determine the amount of lift in revenue the application can provide your company.

Specifications

Business Size

Mid-Market, Enterprise

Deployments

Open API

Language Support

English

Platforms

Product Details

Features

Predictive lead scoring

CRM integrations

Campaign optimization

Online Revenue Lift Calculator

Pipeline forecasting

Free evaluation

Built on the Fliptop platform

Unique scientific algorithm

Lead routing

Conversion probability calculator

Salesforce integration

Marketo and Oracle Marketing Cloud integration

Custom-built lead scoring model

Open API

Lead routing

Benefits

Powerful Lead Scoring

Fliptop allows you to determine your strongest leads. It also gives you data that can help you determine whether you should forward them to your sales team or further nurture them before conversion. These are all done on their patented lead scoring engine and are based on custom prediction models. This way, you can utilize your own data and make sure you are getting accurate analysis at all times.

Optimized Campaigns

Getting the most out of your campaigns shouldn’t be difficult. With Fliptop, you get a real-time view of your lead scoring data as well as your campaign progress. This allows you to have all the information you need to make smart business decisions right at your fingertips. From figuring out how to speed up your sales process or boost conversions, this should be able to help you find the answers you need.

Streamlined Pipeline Forecasting

One of the most challenging aspects of marketing is preparing for any roadblocks that might affect your sales pipeline. To help you out, Fliptop has robust data science features and opportunity scoring tools that allow users to get a clear view of their sales funnel. This lets you calculate conversion probabilities and forecast more accurate sales outcomes.

Seamless Integrations

There is no one-size-fits-all solution when it comes to SaaS. This is why Fliptop was built to support a wide range of third-party applications to give you a more personalized user experience. With this, you can easily use the software alongside your existing business systems or extend its functionalities with new applications. Among the software solutions it integrates with are Marketo, Oracle Marketing Cloud and Salesforce Enterprise . The app is also equipped with API capabilities and can support Javascript for complete customization.

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