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Demandbase ABM Platform Software

Name: Demandbase ABM Platform Software
Rating: 4.5 (2 reviews)

By DEMANDBASE, INC

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Highlights : About Demandbase ABM Platform Software

Marketing campaign performance manager

Account-based advertising

Build and manage audiences

Real-time content delivery

Web analytics & revenue reports

Sales Accelerator dashboards

About Demandbase ABM Platform Software

Demandbase ABM Platform is an end-to-end account-based marketing platform that allows users to discover and manage audiences of target accounts. The platform is used to build account audiences through CRM data, segmenting based on firmographics and AI-powered account selections. Demandbase ABM Platform is used in financial services, health sciences and manufacturing business sectors. Its financial features allow banks, insurance providers and asset management companies to identify, target and engage commercial accounts. The platform provides healthcare, pharmaceutical and medical device companies to target, engage and move stakeholders for its key accounts. Additionally, Demandbase ABM Platform allows users to track overall marketing performance across sales and marketing funnels integrating with Servicemax, Broadridge and Surescripts.

Specifications

Business Size

Small

Customization

Yes

Deployments

Cloud

Language Support

English

Platforms

Product Details

Features

Marketing campaign performance manager

Account-based advertising

Account-based re-targeting

Build and manage audiences

Website visitor segmentation & targeting

Personalized content creation

Real-time content delivery

Website activity measurement

Website user behavior analytics

Web analytics & revenue reports

Sales Accelerator dashboards

Live-chat visitor identification

Live-chat routing

Demandbase forms for lead capture

Lead distribution

Lead scoring

3rd party web analytics integrations

3rd party CMS integrations

3rd party live-chat integrations

3rd party marketing automation integrations

Benefits

Account-based visitor identification for Live Chat

Configure your live-chat tool to offer targeted engagement to specific companies and accounts. Route specific chat sessions to reps or departments.

Website user behavior analytics

See which companies are coming to your website in real-time, which pages they are viewing and which content they are engaging with. Segment users and measure traffic by industry, revenue, account status and more.

Third party web analytics integrations

Google Analytics, Adobe Analytics.

Third party live-chat integrations

BoldChat, LivePerson.

Third party marketing automation integrations

Aprimo, Oracle Marketing Cloud, ExactTarget, Marketo, Salesforce Pardot.

Third party CMS integrations

Acquia, Adobe Experience Manager, Adobe Target, Ektron, ExactTarget, GetSmartContent, Drupal, Limelight, Optimizely.

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