Captavi Platform

About Captavi Platform

Captavi is an all-in-one digital marketing automation platform that helps organizations manage all inbound and outbound marketing efforts while building lasting relationships, developing repeat business, and fostering referral contacts. The solution enables users to automate their digital marketing campaigns including email, landing pages, blog posts, web content, press releases, and events.The integrated online marketing platform combines a CMS (web content management system), CRM (customer relationship management), an email marketing system, and online event registration. Captavi helps convert leads and referrals with ongoing personalized and value-based communication delivery across various channels and devices including web, mobile, email, tradeshow kiosks, and tablets.Captavi helps increase web traffic with content marketing by enabling individuals to share content with their community of coworkers, groups, and friends. Web pages, blog posts, and photo gallery images can be tagged with Facebook, Twitter, LinkedIn, Pinterest, and Google+ share icons. The integrated blog tool enables users to cut and paste content, or enter content directly as a draft, or for approval before scheduling a time and date for publishing.Captavi helps respond to sales opportunities with real-time email analytics that allow users to see which contacts are opening, clicking, forwarding, or responding to email campaigns. Users can segment and build persona profiles, which are automatically added to a target list for sales follow up and lead nurturing.