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BrandMaker

Name: BrandMaker
Rating: 4.5 (2 reviews)

By BrandMaker

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Highlights : About BrandMaker

Activity Planning

Analytics / ROI Tracking

Approval Workflow

Brand Management

Budgeting & Forecasting

Content Management

Digital Asset Management

Marketing Calendar

Strategic Planning

About BrandMaker

BrandMaker is a scalable marketing resource management (MRM), marketing efficiency and customer engagement management solution for B2B sales and marketing teams. The cloud-based solution provides marketing teams with a centralized space to collaborate on and develop marketing campaigns and create marketing content, as well as a customer engagement cloud for nurturing leads by providing automated, personalized content.The BrandMaker Marketing Efficiency Cloud provides businesses with a collaborative workspace to plan and create customized marketing content for their brand. Tools including marketing resource management, digital asset management, channel marketing management, and performance management aid marketing teams with creating, managing, distributing, and analyzing marketing content and campaigns. BrandMaker is designed to give businesses control over their marketing campaign planning and spend through a unified marketing and budget calendar which allows users to schedule campaigns, plan budgets, and track actual spend. Interactive approval workflows can be setup using the review manager to manage content versions with commenting, annotations, change requests, and more.

Specifications

Business Size

Startup

Deployments

Cloud

Language Support

English

Platforms

Product Details

Benefits

Create, find, and share content using the digital asset management

Create, find, and share content using the digital asset management feature which allows users to access digital and multimedia content from a searchable online catalog. Content such as images, audio, video, graphics, and more can be downloaded, sent, or customized using the BrandMaker platform.

Self-service portal for marketers to share marketing services

Benefit from all-in-one channel marketing management with a self-service portal for marketers to share marketing services and collaborate on ideas. The portal can be used to provide localized marketing materials and product information.

Gain insight

Gain insight in to the success or failures of marketing campaigns with the performance management module which provides tools for monitoring ROI, conversions, budgets, digital performance, and more, through reports and dashboards.

Manage, distribute, and target digital assets

Manage, distribute, and target digital assets using the content marketing portal which provides tools including a media pool for asset management, web-to-print templates, a Marcom Portal marketing site, and performance management.