Blueshift

About Blueshift

Blueshift is a customer data activation platform (CDAP) which combines customer data, predictive intelligence and multi-channel customer journeys into a single solution. Blueshift’s AI technology helps marketers target the right customers at the right time through the right channel with appropriate and relevant content. Multi-channel journey flows enables marketers to connect all customer touch points across any internet-enabled device, including computers, laptops, tablets, and mobiles. Blueshift also functions offline, and supports audience syndication with Google, Facebook, Twitter, etc., customizable predictive modeling, native connections with mobile push, SMS, direct mail, email, chat, and more. Blueshift utilizes real-time behavior, unlimited customer attributes, predictive scores and product and content taxonomy to create a dynamic customer profile and give marketers a 360-degree view. The platform captures marketing engagement data like email opens, as well as other data types like transactional data, customer lists and catalog overlays. Blueshift also allows users to integrate with 3rd party data providers.