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BlueConic

Name: BlueConic
Rating: 4.5 (2 reviews)

By BlueConic

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Highlights : About BlueConic

Campaign Segmentation

Individual Marketing Attributes

Identity Resolution

Platform-agnostic Data Collection

Data Activation

Plug-and-Play Visualizations

About BlueConic

BlueConic is a customer data platform that helps in collecting, segregating, and activating customer information. It also offers rich plug-and-play visualizations as well as engaging reports presented in dashboards that you can share with colleagues and other stakeholders.

Specifications

Business Size

Mid-Market, Enterprise

Deployments

Cloud

Language Support

English

Platforms

Product Details

Features

Plug-and-Play Visualizations

Dashboard Sharing

Data Activation

Platform-agnostic Data Collection

Identity Resolution

Individual Marketing Attributes

Progressive Profiling

Certified Integrations

Real-time Customer Segmentation

Built-in Personalization

Customer Lifecycle Insights

Campaign Segmentation

Benefits

Amalgamated Customer Profiles

When you have multiple sources for customer data, it is imperative that you unify customer profiles to better gain transparency into your consumers. BlueConic assists you in this regard by letting you see into individual attributes. You can create well-rounded customer profiles. These even update automatically, thus providing you with an updated and current view of your customer base at any time.

Certified Connections

BlueConic has over 60 certified connectors with a vast array of marketing and advertising platforms. With these integrations, you can collect information about your customers from any channel. The setup process is also easy because these connectors are built-in. As such, you can begin gathering data from your technology stack right away.

Custom Customer Segments

If your company has a unique target market, BlueConic can aid you in creating your custom segments. It takes less than two minutes to do so since you can simply select from any profile attributes. The data you gain also get real-time updates, giving you the ability to act on the spot regarding customer intent.

Instant Data Activation

With BlueConic, you can do away with latent data. The solution proffers control over customer data to you for you to target prospects precisely. Among the tools it has for this initiative are a one-on-one recommendations engine that is backed by machine learning and a built-in conversation personalization component. Using these, you can activate customer data for spot-on marketing with ease.

Operational Insights

BlueConic is equipped with plug-and-play visualizations that allow you to get a full yet engaging view into your customers. These data analyses also offer customer lifecycle insights that let you take advantage of every marketing and advertising opportunity.With that, you can make your business more profitable.

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