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Beckon

Name: Beckon
Rating: 4.5 (2 reviews)

By Beckon

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Highlights : About Beckon

Omnichannel scorecards

Performance tracking

Trend visualization

Spend and ROI analysis

Multi-channel data integrations

About Beckon

Beckon is a multi-channel marketing analytics, reporting and dashboard platform which enables users to aggregate, visualize, and compare data from multiple different sources including ad servers, email, marketing automation, mobile, SEM, social media, video, web, and more. Beckon enables users to create performance scorecards, which can be customized through a drag-and-drop editor, to present KPIs and marketing metrics within a framework of clients’ business and brand objectives. Scorecard templates can be setup and used to view all data with a consistent perspective, allowing direct comparison of performance between brands, regions, and campaigns. An unlimited number of scorecard drafts and layouts can be created, and shared with other users once they are finalized. Trends are automatically calculated and continuously updated, with scorecard visualizations automatically reflecting all changes to source data. Beckon’s ad hoc reporting capabilities allow users to compare data for past and current performance across any timeframe, and any combination of metrics or KPIs. Multiple data visualizations and chart types are included, and users can view all possible visualizations for a particular question to select the most appropriate. These charts can then be added into new or pre-existing reports and dashboards.

Specifications

Business Size

Small

Customization

Yes

Deployments

Cloud

Language Support

English

Platforms

Product Details

Features

Omnichannel scorecards

Performance tracking

Drag-and-drop interface

Trend visualization

Real-time dashboard updates

Continuous scorecard updates

Spend and ROI analysis

Multi-channel data integrations

Overdue data reminders

Planned vs actual performance

Multiple timeframes

KPI comparisons

Data gap identification

Custom formula creation

Historical spend and performance data

Benefits

Integrate multiple data sources, including data from Excel, .csv, PowerPoint, PDF, API, and more, and import data and files and performance data into Beckon by email.

Scorecard templates can be set up and used to view and compare all brands and campaigns consistently, with users able to customize the scorecard setup through a drag-and-drop interface.

Data is updated continuously, with scorecards automatically updating to reflect changes.

Drag-and-drop dashboard customization allow users to compare various data sets with a consistent perspective, using data filters and embedded images, widgets, text blocks, and more.

Users can compare combinations of KPIs with ad-hoc reporting, with the ability to compare current performance with past performance over variable timeframes.

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