Auto Dealer SEO Package

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Why Should Auto Dealers Use SEO?

As per the recent study, the first three results on the first page of search results in Google receive 75% of all search engine clicks. This shows the importance of automotive SEO services. Car dealers form the large section of automobile industry.  Increasing competition and shrinking marketing budgets drive them to choose unconventional strategies. In reality they can benefit from services. Here are some reasons as to how car dealer SEO services suffice:

• Gain a competitive edge: When you rank higher in search engine results as compared to your competitors, your website generates more clicks and gets more attention. This often translates to higher sales and more leads.
• Increase awareness of your dealership: You might be the best auto dealership in your region, but if nobody is aware about your presence, you will fail to attract new customers or close sales. Auto dealer SEO helps in positioning your dealership before relevant users. This will increase your brand awareness and guarantee that more users can find and contact you. When more people are aware of your business, not only will your dealership be at vanguard position when users need to buy a car, but they will also take efforts to publicize your business through word of mouth of advertising.
• Get more targeted leads: If you only use keywords such as “car dealerships” for your website, you will hardly get listed for top 100 in any search. However, if you use keywords concentrating on your inventory and location, there are chances that you will rank higher amongst people searching locally, resulting in more targeted traffic eventually. The way automotive SEO services help you to target more specific audience is by using long-tail keywords, which are very specific. These types of keywords get less searches, which means when users search for them, they are more likely to convert. Also, auto dealer SEO targets users who are already looking for the services and products you offer.
• Get greater authority: Users tend to prefer high-ranking websites. They consider them as more authoritative and respectable. As your dealership website ranks higher, it will take on higher authority, making it the preferred website for users looking for auto dealers. When you rank higher, you are recognized as a leader in your industry, and known to have useful information that people can learn from, which is one more reason to use SEO for car dealers.

How to do SEO for Auto Dealers?

Here is the process that we follow while doing SEO for auto dealers:

1. Competition Analysis

• Identify your top 5 competitors
• Conduct detailed competition analysis to find advantages and disadvantages in your competitor websites
• Identify the best keywords to target by conducting thorough keyword research for your website
• Get a keyword list with their search volume
• Get an actionable SEO plan for your website based on keyword research and competition analysis

2. Website Inspection and Analysis

• Inspect current website pages for thin content
• Study website for errors (broken links and server errors)
• Evaluate the current tracking tools (Facebook Pixel, Google Analytics, Call Tracking, Twitter Pixel) setup on the website
• Check all the images on the website for the alt tag, title tag, image size, and image name
• Analyze website’s meta description, title, twitter cards, Facebook open graph, and schema tags
• Check website blog posts and service pages for keyword cannibalism
• Check heading tags like H1, H2, H3, H4, H5, and H6
• Verify websites backlinks
• Inspect website’s Bing and Google index.
• Study website for conversion optimization

3. Optimizing and Creating New Content

• Optimize current website pages for accurate keyword targeting
• Create new blog posts and service pages to target keywords
• Generate and publish new blog posts on an ongoing basis
• Produce downloadable content assets such as pdf or eBooks for visitor engagement
• Make PPT, Infographics, and videos
• Publish and promote the content

4. Building Location Citations and Link Building

• Study all the local listings for your auto dealers’ website
• Create new local listings on prominent websites
• Update and correct all the local listings
• Optimize Facebook page
• Optimize your Google My Business page
• Find new opportunities to get citation and backlinks

5. Monitoring and Reporting

• Monitor monthly, weekly, and daily website traffic
• Monitor keyword ranking
• Reporting and tracking phone calls
• Share analytics dashboard with you to track performance of website
• Active analytics tracking to track traffic loss/boosts, website hacks, etc.

6. Optimizing & Improving SEO Campaigns

• Monitor auto dealers’ industry seasonal and non-seasonal trends
• Monitor your top 5 competitors
• Analyze phone calls, leads, and analytics data
• Monitor website backlinks
• Monitor website traffic
• Improve the website’s SEO plan based on results and analytics data

How can SEO management services help your Auto dealer business grow in COVID 19?

With businesses closing and more individuals working from home, auto dealers need to think beyond their financial goals. They will need effective SEO and marketing strategies to survive during and grow this pandemic. SEO management service can help in implementing new advertising campaigns to boost sales during this tough times. Given that users will want to make their purchases online and have cars delivered at the doorstep, this is the best time to use SEO service. Auto Dealer SEO management services can help your business by:

Using Different Platforms for Marketing:

During a pandemic situation like this, many companies cut their budget on advertisements and marketing. But that should not be the case if you need to remain relevant in the automobile industry. Your top priority is to keep your clients informed and engaged to your brand. Now that customers are indoors, they are spending their time online looking for updates within their area. This translates to escalated online traffic from potential and existing customers. Hence, consider using SEO services for your business to grow online. Make sure you offer reliable information on your Facebook page and website. This will help users better understand your brand and consider keeping a long-term business relation with you.

Sharing Automobile Consumer Reviews

In the era of online shopping, users are always looking for product reviews. Nowadays, they visit various websites to read consumer reviews. This is because they need to be certain that the automobile that they wish to buy is worth investment. With auto dealer SEO services, you will be able to offer good reviews as well as trustworthy information. Your target audience will look for user-based automobile ratings related to quality, performance, features, and price. With this in mind, our SEO service will gather and analyze data from past customers and post the feedback on your site. These services ensure that your consumer report covers all the basics, including car dependability and quality, driving experience, resale value, and dealership experience. With such credible automobile reviews, users will have an easy time buying a car online. 

Focusing on Consumer Feedback and Local SEO

Car dealer SEO marketing strategies depend majorly on quality content. Whether your dealership business is small or medium-sized, potential customers need content that serves their automobile interests. SEO management services focus on content that echoes your customer needs and they accomplish it through blog posts, email newsletters, or social media posts. These services also incorporate local SEO content strategies to escalate website optimization. In addition to this, SEO services emphasizes consumer feedback to boost local SEO. Getting positive reviews for offering quality services and products in a time like this helps you stay ahead of the competition.

Using SEO and digital marketing services for your dealership business is essential for increasing sales during the global crisis. With our SEO services, it is possible to combat the effect of COVID-19 and other such uncertainties.

Why Choose Our Car Dealer SEO Services?

The most preferred and well-liked auto dealers can be found at the top of search engine results, but they do not appear there by accident. They take great efforts to ensure their social media pages, websites, and blogs are optimized for the most targeted searches. Your auto dealership requires the same, or at least needs help from experts who are well aware about SEO for car dealers.

If you don’t think you can use auto dealer SEO on your own, we can help you by providing car dealer SEO services.