Apptimize

About Apptimize

Apptimize is a cloud-based A/B testing and release management solution which assists businesses of all sizes with mobile app experimentation and optimization. Its key features include audience targeting, funnel analysis, split testing, campaign segmentation and visual editing. Apptimize comes with a module which enables product teams to optimize the customer experience across channels such as web, mobile, mobile web, OTT and in-store. eCommerce sites can use the system to display customized promotions based on a user’s previous purchase history. Managers can run tests across platforms and monitor changes in revenue recorded by servers. Apptimize lets product teams roll out new features to a small set of users, predict server traffic, and align marketing announcements.