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Adjust

Name: Adjust
Rating: 4.5 (2 reviews)

By Adjust

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Highlights : About Adjust

Performance Metrics

Data Visualization

Profitability Analysis

Key Performance Indicators

Retention Tracking

Customer Journey Mapping

About Adjust

Adjust is a cloud-based business intelligence platform solution which helps marketing agencies and mobile app marketers track website traffic sources and engagement across digital channels. Adjust provides insight into the entire app download journey, including user engagement, behaviors, and marketing trend comparisons. Adjust’s mobile attribution module monitors user interactions with advertisements, enabling marketers to view the performance of media campaigns across various digital channels. Features include customizable dashboards, multi-campaign marketing, cross-device analysis, A/B testing, and more. The platform's audience builder allows users to segment audiences and run targeted push campaigns to re-engage with users who have uninstalled applications. The fraud prevention suite prevents mobile advertisement fraud using encryption, installation authentication and spam/fake clicks filters. Adjust comes with analytics tools which allow administrators to automate ad spend and budget calculations, facilitating data analysis, as well as campaign cost estimation. The platform automatically stores data in CSV format on Amazon S3 bucket or Google Cloud accounts for future reference. Adjust integrates with various social media platforms including Facebook, Instagram and Twitter.

Specifications

Business Size

Small

Customization

Yes

Deployments

Cloud, Open API

Language Support

English

Platforms

Product Details

Features

Customer Journey Mapping

Performance Metrics

A/B Testing

Data Visualization

Cohort Analysis

Revenue Tracking

ROI Tracking

Benchmarking

Profitability Analysis

Funnel Analysis

Channel Attribution

In-App Events Tracking

Key Performance Indicators

Data Analysis

Trend / Problem Indicators

Retention Tracking

Customer Journey Mapping

Benifits

Mobile App Attribution

As a mobile app attribution software, Adjust assists marketing agencies in tracking and understanding customer journey. Thus, they will be able to attribute customers or app users to the specific advertisements and contents that lead to their conversion, and the marketing channels they come from. Furthermore, the software makes them track all their marketing channels like television, organic, or in-app advertising. As an example, they can determine whether their TV ads are effective in terms of converting customers.

Create And Control Detailed Audience Segments

Mobile marketing campaigns are successful when they are launched to the right customers at the right time. Because of this, Adjust provides a great feature which lets marketing agencies organize customers or audiences into segments. By creating detailed audience segments; they can engage with their customers better, run retargeting campaigns, and discover new app users.

Mobile Ad Fraud Prevention

One of the most powerful features of Adjust is its capability to prevent mobile advertising fraud. Mobile advertising fraud is comprised of methods used by an individual or group to steal from advertising budgets and generate revenue through triggering fake impressions, clicks, installs, and traffic on mobile websites and apps.

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